Or if it’s the first time this event will take place, make sure your ticketing software is up and running before you send out your very first press release. So if your event is annual, start selling tickets for next year’s iteration the same day this year’s event ends. Because as soon as your prospects get wind of it, more than one third of them will be ready to purchase on the spot or, at the very least, won’t require much time to make their decision and would prefer to buy tickets as soon as they decide to. Even if you’re not done planning the rest of it.

Which means you have to have your ticketing up and ready to go when you first announce your event. And once they’ve done their own research, checked in with their network, and reviewed your online presence, in a few short hours they’re ready to make their purchase pretty much immediately. In fact, 19% of buyers want to connect with an event brand right when they first learn about it. More independent than ever, today’s consumers have become savvy shoppers, seeking out information about a product or event as soon as it becomes available. You should begin event ticket sales ASAP. How to increase conversions on your event ticket sale website.Luckily for you, modern event ticket sales strategies have a lot to teach marketers about how to improve in both of these critical areas.

And another 36% of those surveyed said that actually making the sale is even harder. And that includes driving event ticket sales.Įxactly 40% of salespeople (including marketers selling event tickets) think finding new prospects is the most difficult part of their job.

Ultimately it’s up to you to make your event a success.

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